When creating our bios, we often write what we think others might want to hear, especially when trying to obtain clients. In the end, our bios end up looking more like a resume! Yes, qualifications + experience are important but, clients will ultimately want to develop a connection prior to exploring your in depth record. First impressions are crucial here, so you want to get it right!
INTRODUCE YOURSELF SPECIFICALLY
There is nothing more boring than reading the bio of yet another "coach". Your possible clients, media + publications will be rolling their eyes on the other side of the screen. We can do better than that can't we?
You need to laser in on what makes you FREAKING AMAZING and why people should be lining up around the digital block to pound down your door.
So, let's say that, generally, you're a business coach. What so you specialize in? What do you zone in on with your audience?
Is it in the bare-bones beginning, when they have no clear idea where to start...so, you help them get their brand, website + social media presence set up?
I'd much rather see you title yourself as a Business Beginnings Coach or an Establishing Entrepreneurs Coach. See what I mean?
Go to the guts! The more general you are, the more you will blend into that wallpaper.
When I changed my title to a Visibility Expert, my whole business + world changed. It was almost ridiculously easy to be seen as a thought leader, get bookings + have women join my Facebook group by the droves.
And, it had nothing to do with changing what I do. I simply reworded it for clarity. Clarity is KING, my dear!
~BUILT SO FAR: MY NAME IS MICHELLE LEWIS AND I'M A VISIBILITY EXPERT~
SHOW WHO YOU HELP + CLEARLY WITH WHAT
I had a meeting the other day with an aspiring entrepreneur + asked him what he did. It was about a 2 minute explanation, when I said, "Okay, tell me the one thing you help people do." Just that little bump of clarity, changed everything!
So, be specific.
Who is your audience + what ONE thing do you teach them?
And remember, none of that "I help mean and women...maybe between 20-40..."
Totally fine if it's both men and women, but who specifically? Is it beginners in business, stay at home moms, messy bun millennials?
~BUILT SO FAR: MY NAME IS MICHELLE LEWIS AND I'M A VISIBILITY EXPERT WHO UP LEVELS LAUNCHING LADYPRENEURS SO THEY CAN ROCK THEIR VIDEOS, BRANDING + ONLINE SYSTEMS.~
WRAP UP THE INTERESTING PARTS OF YOUR PAST IN ONE SENTENCE TO SHOW YOU'RE QUALIFIED
The cool part about online entrepreneurship, is that we've all taken different paths to get here. No one's story is exactly the same. So, you've got to ring your bell, darling.
What about your past experiences or schooling sets you apart?
It can be as complex as having a Masters in a certain topic, or even letting your people know that you failed out of school + built everything 100% on your own. Both give you IMMENSE credibility!
So, don't drone on + on, but highlight your unique skill set to wrap this thing up.
~BUILT BIO: MY NAME IS MICHELLE LEWIS AND I'M A VISIBILITY EXPERT WHO UP LEVELS LAUNCHING LADYPRENEURS SO THEY CAN ROCK THEIR VIDEOS, BRANDING + ONLINE SYSTEMS. MICHELLE HAS A DEGREE IN FILM, HAS WORKED ON TV SHOWS LIKE "CHUCK" + "PRETTY LITTLE LIARS" + LIVES IN TOLUCA LAKE, CA WITH HER HUSBAND AND PROTECTIVE PUG, OLIVER.~
And, there you have it, clear, concise + to the point...with a touch of character. Remember, your bio will be your audiences first impression of you: what you do, what makes you special, and why they NEED you in their lives. So go for it! Hit this one out of the ball park!